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Course Structure of BBA

The BBA Program at SASTHM is a four year academic program with an affiliation with Purbanchal University. The overall program is a total of 129 Credit Hours spread over eight semesters. The curriculum consists of courses and practicum in business enterprises or other organisations designed to build a foundation on both theoretical as well as practical knowledge in areas of Business and Management.

The courses of BBA program at SASTHM are grouped into following areas:

Areas Courses
General Education: English, Mathematics and Computer
Foundation: Statistics, Behavioral Science, Accounting, Economics, Communication, Management
Business Foundation: Production-Operations, Marketing, Human Resource, Finance
Environmental Studies: Business Environment, Business Law, Survery of Global Business
Integration: Strategic Management, Project Work/ Internship
Specialization: In areas of Marketing and Finance

Following is a detailed outline of the BBA Program:

First semester [15 Cr.] (NEW) Second Semester [18 Cr.] (NEW)
English Business Communication
Principles of Management Business Statistics
Business Mathematics Principles of Marketing
Financial Accounting -I Financial Accounting-II
Business Economics Macroeconomic Analysis and Policy
Third Semester [18 Cr.] Fourth Semester [18 Cr.]
Behavioral Science Organization Behavior
Quantitative Analysis Research Methods
Cost Accounting Management Accounting
Marketing Management – II Financial Management-II
Financial Management – I Business Environment
Macro Economics Small Business Entrepreneurship
Fifth Semester [15 Cr.] Sixth Semester [15 Cr.]
Human Resource Management Industrial Relations
Business Law Operation Management
Fundamental of Tax & Audit Database Management
Financial Institution and Markets Consumer Behavior
Report Writing Specialization*
Seventh Semester [15 Cr.] Eighth Semester [15 Cr.]
Management Information System Strategic Management
Production & Quality Management E-Commerce
Survey of Global Business Specialization*
Organizational Design Project Work/ Internship


*Specialization Courses offered at SASTHM

SASTHM offers specialization courses in the areas of Marketing and Finance. Starting from the sixth semester, students will undertake one specialization course in each semester thereafter, either in Marketing or Finance.


Semester Marketing Finance
6th Marketing Research Investment
7th Service Marketing International Financial Management
8th Advertisement Management Financial Derivatives